Back in the glory days of seminar marketing, it was easy. Too easy. Send out an invite for people to attend a steak dinner and wave after wave of qualified leads came pouring through the doors looking for advice on investing and a free meal. Advisors would build $100 Million+ AUM practices … Read more about Is Direct Mail Dead for Financial Advisors?
Right now, mail open rates are the lowest ever, ad costs on Facebook are up over 171% this year so far, and market saturation is worse than it’s ever been. This is a PROBLEM. And it all comes down to supply, demand, and the law of diminishing returns. Demand is staying the same but the … Read more about The #1 Thing Causing Most Campaigns to Fail for Financial Advisors